Despite the demise of Ask Jeeves, many people still search the internet using questions. I like these people as it’s easy to tell what the intent behind a search is. Also, when a search is phrased as a question e.g. If someone searches for ‘how big is the moon?’ then we can make a pretty good guess as to the information they’re after and can make content that satisfies that demand however if someone just types ‘big moon’ they may want to know the size of the moon but equally they could just want to know what makes a moon appear big in the night sky.
I’ve been doing a little digging around using Hitwise data to find out what are the most asked questions online and what percentage of total searches are questions (does it vary from someone looking for recipes to someone looking for science information). I used Hitwise data and my attempt at visualising all of this is below. (click on the image to make it bigger).
See all of the data visualisations here
- Using search engine data to shape and create online content (searchinsights.wordpress.com)
- Jeeves Retires (firstrate.co.nz)
- The Huge Untapped Potential of Q&A Content for SEO (seomoz.org)
- Study Looks at Searcher Verbosity, Ask “Wins” (searchenginewatch.com)
- http://sp.ask.com/2009/topquestions.html (Top questions of 2009 – Ask)